NAT509: Pharmaceutical Innovation Project
Comment
The course runs for the last time spring 2019.
Entry requirements
Academic preconditions
Course introduction
- Identify an idea that can be commercialized
- Describe two alternative strategies for this commercialization
- Describe
the choices of customers, technology, identity and competetition
associated with each strategy and the complementarities between choices - Base the above descriptions on realistic assumptions.
is important with regard to the student’s ability to identify
opportunities for science-based and/or health-based entrepreneurship and
innovation in her/his future studies and working life, and to
proactively consider and choose between different action related toit.
course builds on the knowledge acquired in the courses earlier in the
program as regards identifying opportunities for innovation and
entrepreneurship. This provides an academic basis for relating to the
potential and strategies for commercializing ideas that will be
encountered in subsequent courses, that are part of the degree.
- Give the competence to identify several possible strategies for commercialization of an idea
- Give
skills to analyse commercialization strategies and their constituent
elements, including complementarities between their parts - Give knowledge and understanding of pre-conditions and typical barriers to successful commercialization of ideas
Expected learning outcome
- Identify an idea that can be commercialized
- Describe two alternative strategies for this commercialization
- Describe
the choices of customers, technology, identity and competetition
associated with each strategy and the complementarities between choices - Base the above descriptions on realistic assumptions
Content
- Entrepreneurial strategy, including
- The role of choice in the entrepreneurial process
- Value creation and value capture
- Choice of customers (incl. diffusion)
- Choice of technology (incl. technology curves)
- Choice of identity
- Choice of competition
- Generic strategies (incl. intellectual property, disruption, value chain and architecture)
Literature
Examination regulations
Exam element a)
Timing
Tests
Written assignment (three normal pages) with oral defense in groups
EKA
Assessment
Grading
Identification
Language
Examination aids
ECTS value
Additional information
Indicative number of lessons
Teaching Method
The course begins with four two-hour lectures, where students are introduced to key concepts in entrepreneurial strategy, focusing on the choices related to the early-stage definition of how an idea (potentially, but not necessarily, based on natural science research or health science research) can be commercialized.
A range of cases are presented to illustrate each element. Then, a two-hour lecture will feature presentations by science-based entrepreneurs (from professors through postdocs to students) of the ideas that their entrepreneurial ventures are based on and of the choices they made about commercialization. Then, two two-hour tutorials (with students divided into sub-groups of 40-50 students) follow. In the first of these, the students form groups and select and develop ideas to be worked on during the group work. In the second, the students will receive supervision in how their ideas can, in different ways, be commercialized.
Activities during the study phase:
In the study phase, each group writes a three-page assignment. This assignment is presented and defended at an oral group exam (duration: 15 minutes)
Group work focused on idea identification and analysis.