NAT814: Converting research results into commercial value

Study Board of Science

Teaching language: Danish, but English if international students are enrolled
EKA: N710012102
Censorship: Second examiner: Internal
Grading: 7-point grading scale
Offered in: Odense
Offered in: Spring
Level: Master

STADS ID (UVA): N710012101
ECTS value: 5

Date of Approval: 05-10-2018


Duration: 1 semester

Version: Approved - active

Comment

The course is canceled in spring 2019

0003201 (former UVA) is identical with this course description. 

The course content is relevant to students who want to pursue a career within both academia and private industry. When applying for research funding it is often a requirement that the application includes a plan for commercial exploitation of the intented research outcomes. In industry the aim with any research is to convert the results into new products. Although it is not the main task of the researcher, in any of the two mentioned cases, to be prime responsible for the commercialization process, a good commandment within research commercialization will ease the transfer of research results into societal value.

Entry requirements

None

Academic preconditions

Requires a good foundational knowledge within the students own scientific area. Moreover each group should have a scientific research result/area they want to investigate with regards to business feasibility. 

Course introduction

Knowledge
  • After the completion of the course the student should acquire a solid practical knowledge of:
  • The specifics of different theoretical approaches, frameworks and models that provide sound answers to the questions related to the launch of a technology venture on the basis of the new business idea;
  • Using the IPR system in a new business context.
  • Business model and technology commercialization frameworks applicable to new technology ventures;
  • Ecosystem approaches to technology innovation management and commercialization approaches

Skills
  • After the completion of the course the student should be able to:
  • Move an initial business idea based on a science or high-technology product or service to a detailed formulation and articulation of a specific business model;
  • Apply the above theories, frameworks and tools leaned to the analysis of the technical and marketing feasibility of the business idea;
  • Articulate and implement the insights from the above analysis in a business model framework that will become the basis of an initial business plan

Competences
After the completion of the course the students should be to:
  • Articulate and implement Lean startup techniques including business modelling, designing prototypes and minimum viable products by running experiments aiming at customer development and new technology venture establishment;
  • Using an ecosystem approach to the design, analysis and management of technological product commercialization in early stage businesses by taking into account relevant financial aspects;
  • Communicating in a way that ensures the commitment of key stakeholders to enable the adoption of new technological products or service;  
  • Engaging with other graduate students, talented individuals, business and technology experts in conceptualizing, creating and driving new technology-based business opportunities

Expected learning outcome

The innovation process and it’s different stages, opportunity recognition in a science context, analysis of business feasibility of a science based business opportunity, formulation of a business plan/case for the business opportunity. Various theoretical frameworks that support the understanding of business development

Content

After the course the student is able to formulate and analyse the feasibility of a science/technology based business proposal. The student is able to present the proposal to a relevant investor. The student has a good overview of the process from laboratory result to a project with societal value.

Literature

See Blackboard for syllabus lists and additional literature references.

Examination regulations

Exam element a)

Timing

Spring

Tests

Portfolio exam

EKA

N710012102

Censorship

Second examiner: Internal

Grading

7-point grading scale

Identification

Full name and SDU username

Language

Normally, the same as teaching language

Examination aids

To be announced during the course

ECTS value

5

Additional information

In order to participate in the exam at the end of the semester the student must fulfill the portfolio requirements as specified at the beginning of the semester
The examination form for re-examination may be different from the exam form at the regular exam.

Indicative number of lessons

149 hours per semester

Teaching Method

At the faculty of science, teaching is organized after the three-phase model ie. intro, training and study phase.

The course will consist of a number of introductory lectures. Based on the lectures the student is expected to work on his/her own idea (or in groups of 2 students) using the theories/concepts introduced. Rather than exploring theoretical depth, the course focuses on a generalist perspective on integrating knowledge from specialist disciplines and applying this in actual business development and innovation management context. The skills and tools acquired are directly applicable to the science context, for example in developing research proposals, developing a new business proposal, etc.

Teacher responsible

Name E-mail Department
Søren Jensen soj@iti.sdu.dk

Timetable

Administrative Unit

Det Naturvidenskabelige Fakultet

Team at Registration & Legality

NAT

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