NAT814: Converting research results into commercial value
Requires a good foundational knowledge within the students own scientific area. Moreover each group should have a scientific research result/area they want to investigate with regards to business feasibility.
- After the completion of the course the student should acquire a solid practical knowledge of:
- The specifics of different theoretical approaches, frameworks and models that provide sound answers to the questions related to the launch of a technology venture on the basis of the new business idea;
- Using the IPR system in a new business context.
- Business model and technology commercialization frameworks applicable to new technology ventures;
- Ecosystem approaches to technology innovation management and commercialization approaches
- After the completion of the course the student should be able to:
- Move an initial business idea based on a science or high-technology product or service to a detailed formulation and articulation of a specific business model;
- Apply the above theories, frameworks and tools leaned to the analysis of the technical and marketing feasibility of the business idea;
- Articulate and implement the insights from the above analysis in a business model framework that will become the basis of an initial business plan
- Articulate and implement Lean startup techniques including business modelling, designing prototypes and minimum viable products by running experiments aiming at customer development and new technology venture establishment;
- Using an ecosystem approach to the design, analysis and management of technological product commercialization in early stage businesses by taking into account relevant financial aspects;
- Communicating in a way that ensures the commitment of key stakeholders to enable the adoption of new technological products or service;
- Engaging with other graduate students, talented individuals, business and technology experts in conceptualizing, creating and driving new technology-based business opportunities
Expected learning outcome
Exam element a)
The examination form for re-examination may be different from the exam form at the regular exam.
Indicative number of lessons
At the faculty of science, teaching is organized after the three-phase model ie. intro, training and study phase.
The course will consist of a number of introductory lectures. Based on the lectures the student is expected to work on his/her own idea (or in groups of 2 students) using the theories/concepts introduced. Rather than exploring theoretical depth, the course focuses on a generalist perspective on integrating knowledge from specialist disciplines and applying this in actual business development and innovation management context. The skills and tools acquired are directly applicable to the science context, for example in developing research proposals, developing a new business proposal, etc.