International Business Strategy
Course ID
Course Title
Teaching language
ECTS value
Responsible study board
Date of Approval
Course Responsible
Name | Department | |
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Nicole Franziska Richter | nicole@sam.sdu.dk | Institut for Marketing & Management |
Offered in
Level
Offered in
Duration
Mandatory prerequisites
Recommended prerequisites
Aim and purpose
Content
- Main theories in international business (comprising classical theories on the multinational enterprise such as internalization and OLI-theories, as well as newer theories such as resource/capability-based and institutional theories)
- Global strategy development (comprising analytical frameworks to analyze and select between global markets, and concepts to compete in global markets)
- Global entry and operation modes (comprising models to guide the decision on specific modes, and concepts to manage specific modes such as strategic alliances and mergers and acquisitions)
- Global organization (comprising the design of structures and processes, and headquarters-subsidiary relationships, subsidiary roles etc.)
- Cross-cultural aspects of management and leadership (comprising concepts of culture and cultural competence, and their association with management, leadership and strategy development in an international business context).
Learning goals
Description of outcome - Knowledge
Description of outcome - Skills
• formulate market selection, entry and operation mode as well as business-level strategy with reference to different international business environments
• evaluate different international entry and operation modes, including alternative global sourcing and value chain activities with reference to different international business environments
• evaluate the key organizational designs in international business with reference to different international business environments • formulate organizational set-ups with reference to different international business environments • reflect on management and leadership issues in different international business environments
Description of outcome - Competences
• present, discuss and defend their solutions to practical international business challenges in front of relevant decision-makers
Literature
The course will make use of the following books (or respective newer editions):
Lassere, Philip (2018): Global Strategic Management, 4th edition
Rugman, Alan M. (ed.) (2009): The Oxford Handbook of International Business, 2nd edition; available at SDU Library as an e-book.
The course will, moreover, make use of professionally written business cases and articles from academic journals. Hence, students are required to purchase 4-6 business cases/exercises from international case clearing houses and to search for state-of-the-art literature in peer-reviewed academic journals using SDU Library resources.
Teaching Method
Lectures and case based class discussions, group work and workshop-sessions, student (and guest) presentations.
The lectures are structured around five thematic streams in international business. The streams follow the principle of building up the background, discussing theoretical foundations, and analyzing essential research findings, before finally solving a comprehensive business case including the derivation of managerial implications.
The professionally written business cases will be solved, presented and discussed by the students in class.
We expect all students to solve all cases which are part of the lecture. Moreover, they are expected to hand in one of the case solutions as an in-group (4-6 students per group) home assignment and are invited to present their reflections and solutions in class.
The groups will receive specific content related feedback on the cases they handed in during the classes. Instructions about the case work and case groupings will be presented in the course plan. Students are expected to attend all classes and produce their own lecture notes.
Workload
Scheduled classes:
2 x 2 hours weekly in 11 weeks starting with the semester.
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The total workload of an average student is 270 hours.
The teaching activities result in the following estimated distribution of the work effort:
Lectures: 45 hours.
Preparation for/review of lectures: 70 hours.
Homework on cases and exercises: 100 hours.
Preparation for exam: 30 hours.
Exam: 25 hours.
Examination regulations
Exam
Name
Timing
Tests
Oral exam (group) based on take home assignment.
Name
Form of examination
Censorship
Grading
Identification
Language
Duration
48 hours for the written group take-home assignment.
For the oral exam, 45 minutes are set aside for each group that has handed in the home assignment including a group presentation (approximately 20-30 minutes), an examination involving questions and answers (using the home assignment and presentation as a starting point), and feedback.
Length
Examination aids
Assignment handover
Assignment handin
ECTS value
Additional information
The take home assignment will have the form of an analysis of and solution to a business challenge given as a case. The result is to be handed in in the form of a PowerPoint presentation or similar in groups of 4-6 students. The home assignment needs to show for which elements each student has been responsible to ensure that each student is graded on his or her individual effort. Introduction and conclusion may be jointly prepared.
For the oral exam, 45 minutes are set aside for each group that has handed in the home assignment including a group presentation (approximately 20-30 minutes), an examination involving questions and answers (using the home assignment and presentation as a starting point), and feedback. Students take the oral exam as a group with individual grading of each student. Each student shall present the part that she/he is responsible for. During the following examination, the examiner ensures that the oral examination is conducted in such a way that individual assessment of the performance of each student can take place.
The grading is based on an overall assessment of the take home assignment and the performance at the oral exam. Grades are awarded based on how well the individual student has achieved the objectives of the course as given in the "Goals description".
Students take the oral exam as a group with individual grading of each student. Each student shall present the part that she/he is responsible for. During the following examination, the examiner ensures that the oral examination is conducted in such a way that individual assessment of the performance of each student can take place.
The form of examination form may be altered for the reexamination.
EKA
External comment
Courses offered
Offer period | Offer type | Profile | Education | Semester |
---|---|---|---|---|
Fall 2020 | Optional | Strategy and Organization - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Optional | Human Resource Management - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Optional | Brand Management and Marketing Communication - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Optional | Accounting and Finance - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Optional | Global Marketing and Consumer Culture - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Mandatory | International Business - Odense | Cand.merc. - Erhvervskandidat (Kolding Odense) | Master of Science (Msc) in Economics and Business Administration | Odense, Kolding | |
Fall 2020 | Optional | Global Logistics and Supply Chain Management / Organization combination - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Optional | Global Logistics and Supply Chain Management / Accounting combination - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Mandatory | International Business and Management - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Mandatory | International Business and Marketing - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding | |
Fall 2020 | Optional | Innovation and Business Development - Odense | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding |