Introduction to Marketing
Course ID
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Course Responsible
Name | Department | |
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Svend Hollensen | svend@sam.sdu.dk | Institut for Entreprenørskab og Relationsledelse |
Offered in
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Offered in
Duration
Aim and purpose
Content
Learning goals
Description of outcome - Knowledge
Description of outcome - Skills
Description of outcome - Competences
Literature
Hollensen, S. (latest edition). Marketing management: A relationship approach. Pearson Education.
Selected articles which will be announced at the start of the semester.
Teaching Method
Workload
Examination regulations
Exam
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Timing
Tests
Exam
Name
Form of examination
Censorship
Grading
Identification
Language
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Length
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Assignment handin
ECTS value
Additional information
An individual assignment of max. 10 pages. The assignment must be based on a problem chosen by the student her/himself.
Prior to the examination a number of questions will be handed out and the problem statement should cover these questions.
The preface and the problem statement are to be approved by the teacher.
Supplemental information on reexam in the same exam term:
Reexamination, if any, can be based on the same problem statement, it is, however, also possible to define a new problem. Grading according to the Danish 7-point grading scale.
Examination form may be altered for the reexamination
EKA
External comment
Courses offered
Offer period | Offer type | Profile | Education | Semester |
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Spring 2021 | Mandatory | Supplering - alle byer / E19 - F20 - E20 - F21 - E21 - F22 - E22 | Bachelor of Science in Economics and Business Administration | Bachelor of Science (BSc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | Spring 2021 | Exchange students |