Introduction to Marketing
Responsible study board
Date of Approval
|Svend Hollensenemail@example.com||Institut for Entreprenørskab og Relationsledelse, Business-to-Business Marketing og Supply Chain Management|
Aim and purpose
Description of outcome - Knowledge
Description of outcome - Skills
Description of outcome - Competences
Hollensen, S. (latest edition). Marketing management: A relationship approach. Pearson Education.
Selected articles which will be announced at the start of the semester.
Form of examination
An individual assignment of max. 10 pages. The assignment must be based on a problem chosen by the student her/himself.
Prior to the examination a number of questions will be handed out and the problem statement should cover these questions.
The preface and the problem statement are to be approved by the teacher.
Supplemental information on reexam in the same exam term:
Reexamination, if any, can be based on the same problem statement, it is, however, also possible to define a new problem. Grading according to the Danish 7-point grading scale.
Examination form may be altered for the reexamination
|Spring 2021||Mandatory||Supplering - alle byer / E19 - F20 - E20 - F21 - E21 - F22||MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Odense, Kolding||Spring 2021||Exchange students|