Global E-Business

Academic Study Board for Design, Tourism and Cross Border Studies

Teaching language: English
EKA: H750007402
Assessment: Second examiner: None
Grading: 7-point grading scale
Offered in: Soenderborg
Offered in: Autumn
Level: Master

Course ID: H750007401
ECTS value: 10

Date of Approval: 27-03-2018


Duration: 1 semester

Version: Archive

Course ID

H750007401

ECTS value

10

Course Title

Global E-Business

Number of lessons

3 hours per week

Course Responsible

Name Email Department
Svend Hollensen svend@sam.sdu.dk

Mandatory prerequisites

Students who follow the course are expected to have basic knowledge in business administration and study skills including the e-learning system Blackboard. The course requires active participation in class and knowledge of case-bases group work.

Overall description learning objectives

The objective of this course in e-Business is to provide the student with a platform for the development of a strategy for doing international business on the Internet and the implementation of this strategy. The introduction of information technology (IT) at all levels and the introduction of new business concepts, such as e-commerce and e-marketing, have developed a strong need for the competence that is achieved in this course. In a very short time, the Internet has become a marketplace to be taken into consideration. Very few enterprises dare call the Internet a playground. On the contrary, many managers now reflect on what the Internet will mean for their enterprise. To many companies the Internet represents a significant opportunity. It offers the companies, among other things, the opportunity to expand into new markets, to provide new services, and especially to compete on equal terms with larger companies. To the customers the Internet provides access to a broader range of products, services, and, in particular, different prices from various suppliers. Moreover, the Internet provides a manner of purchasing the wanted products and services from suppliers and services.

Learnings objectives - Knowledge

On completion of the course students should

  • Know the general and specific e-business issues, theories, models and tools within e-business, in connection with the interaction between the physical and virtual value chain.
  • Know about Web site promotion and tracking.
  • Know about basic Web site promotion, tracking, and use of social media strategies.

Learning objectives - Skills

On completion of the course students should

  • Understand the interaction between the physical and virtual value chain.
  • Understand the interaction role that the Internet can play in the value chain from the supplier to the customer.
  • Be able to demonstrate a competent overview of the advantages and disadvantages of e-Technologies in researching and reaching customer markets on a global scale.
  • Be able to demonstrate compelling insight into the basic assumptions behind the relevant theories, models and tools in the development of the company's Global e-business Strategy.

Learning objectives - Competences

On completion of the course students should

  • Be able to discuss the interaction role that the Internet can play in the value chain from the supplier to the customer.
  • Be able to discuss the advantages and disadvantages of e-Technologies in researching and reaching international customer markets.
  • Be able to discuss how information technology can be used to target individual customers with customized marketing presentations.
  • Be able to discuss how the new technological environment will impact on international marketing practice.
  • Be able to discuss the guiding principles in building international Web communities.
  • Be able to discuss legal and ethical issues in e-business.

Content

This course in international e-business aims at providing the student with a platform for the development of a strategy for e-business and the implementation of this strategy. Focus will be put on how to integrate the Internet into the company's general corporate strategy, as well as on giving an introduction to the techniques of customer communication, establishment of relations, and arrangement of electronic business. It is designed to expose the student to the modern enterprise in the e-business environment. Emphasis will be on tapping the enormous potential of the World Wide Web as a new business medium, and exploring the unique characteristics of computer-mediated marketing environments that distinguish them in significant ways from traditional markets of opportunity.  

Forms of instruction and work

Teaching must be organised in such a way as to support the humanities model for active learning and activating teaching, cf. section Didactic, pedagogical basis and contact to research environment in the curriculum. The teacher must inform students about how study activities are organised on commencement of teaching. 

The teaching of the course activates the student in the following teaching spaces/learning spaces:

  • Lectures.
  • Teaching is organised so as to support the humanities model for active learning and activational teaching as described in Section 8. At the start of the course, the teacher will inform students of how the study activities are organised.

Teaching language

English

Syllabus

The syllabus will be announced during the course. 

Examination regulations

Exam Regulations

Name

Exam Regulations

Timing

In the Exam period at the End of the Semester.

Tests

Exam

EKA

H750007402

Name

Exam

Form of examination

Written in situ exam

Assessment

Second examiner: None

Grading

7-point grading scale

Identification

Student Identification Card - Exam number

Language

English

Duration

4 hours

Examination aids

All aids are allowed

Assignment Submission

Handin must be done via SDU assignment, Blackboard.

ECTS value

10

Additional information

In consideration of the the written method of assessment and the semester the course is given in, particular emphasis is placed on the extent to which the student’s performance meets the learning objectives stated under Aim of the programme, as well as to what extent the student masters the general competence objectives. 

The grade will be awarded according to the extent of the fulfilment of the learning objectives as described in the Executive order on grading at the university programmes.

Timetable for the course

41
Monday
11-10-2021
Tuesday
12-10-2021
Wednesday
13-10-2021
Thursday
14-10-2021
Friday
15-10-2021
08 - 09
09 - 10
10 - 11
11 - 12
Class 1
Undervisning
Peter Enger
12 - 13
Class 1
Undervisning
Peter Enger
13 - 14
Class 1
Undervisning
Peter Enger
 ends at 13.45
14 - 15
15 - 16
Show full time table

Courses offered

Period Offer type Profile Programme Semester

Programmes the course description is part of

Profile Programme Semester Period