Responsible study board
Date of Approval
Aim and purpose
This course provides students a thorough understanding of innovation management with special focus on the process of innovation and how to consider commercialization of innovation at all steps of the innovation process. The course is designed to provide students with understanding of the entire innovation process, including how to manage idea generation and the fuzzy front end of innovation, sources for innovation, and how to commercialize and profit from innovation. The aim is to provide students with the theoretical basis for sound judgement of real life decisions in companies related to the different aspects of innovation management.
Innovation management is complementary to the following courses:
1. Organization of Innovation deals with organizational aspects of novel initiatives, such as business experimentation, partnerships and alliances, or crowdsourcing.
2. Business Development deals with developing and analyzing growth opportunities.
3. Technological megatrends and innovation which offers a seminar on technological megatrends in light of the theory of technological change.
4. Management of Projects and Portfolios provides the management framework for dealing with a set of parallel initiatives.
The course has following key areas:
• Introduction to management of innovation and the process of innovation: why innovation management is important, different types of innovation and the importance of innovation type for how to manage the innovation process.
• The fuzzy front end of innovation: creativity and how to manage the idea generation phase including the different sources of innovative ideas, co-creation and its consequences for the innovation process.
• Managing the innovation process: the innovation funnel, evaluation of innovation projects, organizational learning, and innovation strategy, barriers to innovation, and open innovation including user innovation, other types of firm level collaboration and knowledge networks.
• Industry dynamics: technology-industry relationships, timing and entry strategies, disruption and the relationship between entrepreneurs and incumbents.
• Innovation strategy: innovation portfolio management and business model innovation.
• Commercialization and diffusion: appropriability of innovation, deployment strategies, innovation ecologies, the risks of moving from R&D to commercialization, installed base and market creation.
Description of outcome - Knowledge
The student can:
• Describe different innovation types and categories
• Describe how differences between different types and categories of innovations affect management of all steps of the innovation process
• Justify choices and trade-offs related to all parts of the innovation process by application of theories and methods from the course.
Description of outcome - Skills
The student can
• Apply innovation theory to conduct a structured, well-argued, and in-depth analysis of challenges related to innovation management in real life cases.
• Develop recommendations for action on what mechanisms the firm should apply for an innovation project using the conceptual frameworks and theories
• Reflect on the usefulness and shortcomings of the recommendations.
Description of outcome - Competences
The student can:
• Demonstrate understanding of and discuss different perspectives on theoretical issues pertaining to innovation management.
• Present an analysis of challenges and potential solutions related to a given case based on a theoretical framework.
• Reflect on how models and theories of the subject can be involved to support business decisions while remaining critical of the current use of models, methods and theories.
The classroom activities draw on a mix of journal articles, selected book chapters, and business cases. A potential text book could be Melissa A. Schilling “Strategic Management of Technological Innovation”, international student edition (5th edition) or Tidd & Bessant “Strategic Innovation Management”. The reading will be about 750 pages, in addition students will be required to read cases and watch and work with video lectures from institutions such as MIT, Wharton, and University of Gröningen. The reading list including videos is announced at the beginning of the semester.
To develop students’ understanding of innovation management, lectures are combined with other, interactive, learning activities. The classes consist of lectures combined with group discussions, class interaction and presentations. In the lectures, emphasis is on presenting theories and illustrative examples. The discussions focus on applications of the discussed theoretical models. Each week the syllabus will contain discussion questions or casework or both, which students are expected to prepare and discuss prior to class. To facilitate students’ preparation, students will be assigned to study groups. These study groups are expected to meet each week prior to class to discuss the preparation and work through assignments. The groups will take turns leading the case presentations and discussions in class.
Lectures 3 hours per week in 15 weeks.
1 hour group work per week in 15 weeks scheduled in connection with the weekly lectures.
The workload of the course is, on average, distributed as follows:
Class teaching: 45 hours
Group work beyond classes – before the lectures start: 30 hours
Preparation for classes (reading etc.): 141 hours
Preparation for exam: 50 hours
Exam: 4 hours
Total: 270 hours.
Form of examination
5 standard pages.
All aids are allowed except for use of the internet.
Communication with others inside or outside the examination room are not allowed.
Internet Access: The exam is carried out using own PC which must be able to access the university's wireless network.
The Internet may only be used to access the SDU Assignment upon submission.
NOTE - This course is first offered in autumn 2019
|Fall 2019||Mandatory||Innovation and Business Development (ikrafttræden pr. 1. september 2019) - Odense||MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding||1|
|Fall 2019||Optional||Market Anthropology (ikrafttræden pr. 1. september 2019) - Odense||MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding|
|Fall 2019||Optional||Market Anthropology (ikrafttræden pr. 1. september 2017)||MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding|
|Fall 2019||Optional||Brand Management and Marketing Communication|
|Fall 2019||Optional||Human Resource Management (ikrafttræden pr. 1. september 2017)|
|Fall 2019||Optional||Accounting and Finance|
|Fall 2019||Optional||Global Logistics and Supply Chain Management - Accounting Combination|
|Fall 2019||Optional||Global Logistics and Supply Chain Management - Organization Combination|
|Fall 2019||Optional||Global Marketing and Consumer Culture|
|Fall 2019||Optional||Management Accounting - Combination 3|
|Fall 2019||Optional||International Business and Management (ikrafttræden pr. 1. september 2017)|
|Fall 2019||Optional||Management Accounting - Combination 1|
|Fall 2019||Optional||Strategy and Organization (ikrafttræden pr. 1. september 2017)|
|Fall 2019||Optional||International Business and Marketing (ikrafttræden pr. 1. september 2017)|
|Fall 2019||Optional||Management Accounting - Combination 2|
|Fall 2019||Optional||MA Negot 120 ECTS - International Market Relations Admitted 2019||Master of Arts (MA) in Business, Language and Culture | Odense|
|Fall 2019||Optional||MA Negot 120 ECTS - International Relations Admitted 2019||Master of Arts (MA) in Business, Language and Culture | Odense|
|Fall 2019||Optional||MA Negot 120 ECTS - International Communication Management Admitted 2019||Master of Arts (MA) in Business, Language and Culture | Odense|
|Fall 2019||Optional||MA Negot 120 ECTS - Global Marketing Management Admitted 2019||Master of Arts (MA) in Business, Language and Culture | Odense|
|Fall 2019||Optional||MA Negot 120 ECTS - Human Ressource Management Admitted 2019||Master of Arts (MA) in Business, Language and Culture | Odense||Fall 2019||Exchange students|
|Kristina Vaarst Andersenemail@example.com||Odense|
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