Doing Business in Emerging Markets

Study Board of Business Economics

Teaching language: English
EKA: B150029112, B150029102
Censorship: Second examiner: None
Grading: 7-point grading scale
Offered in: Odense
Offered in: Autumn
Level: Master

Course ID: B150029101
ECTS value: 10

Date of Approval: 08-03-2019


Duration: 1 semester

Course ID

B150029101

Course Title

Doing Business in Emerging Markets

Teaching language

English

ECTS value

10

Responsible study board

Study Board of Business Economics

Date of Approval

08-03-2019

Course Responsible

Name Email Department
Yi Wang yw@sam.sdu.dk

Offered in

Odense

Level

Master

Offered in

Autumn

Duration

1 semester

Mandatory prerequisites

.

Recommended prerequisites

Undergraduate level of international business and marketing background is preferred.

Aim and purpose

In pace with the increasing importance of emerging markets in nowadays’ global economy, this course provides students with comprehensive knowledge of doing business in emerging markets based on the theoretical background and real-life practices. The course focuses on large-size emerging economies (e.g. China), but it also covers other smaller-size emerging markets from other regions of the world. The course contributes up-to-date knowledge about the different markets and the options of doing business in these markets. Thus, students will gain a strategic vision of the global emerging market and insights on the latest business mechanisms of these parts of the world. At the end of the course, students will also develop an overall awareness of theoretical and practical aspects of international business negotiations in selected emerging markets.



It is the aim that students gain in-depth knowledge of emerging markets’ major characteristics, development path, latest investment trends, internationalization strategy and its role in the global economy and skills in applying relevant theories and methods to analyze business environments in an emerging market context and use the results in negotiating business activities. The course should provide students with an entrepreneurial thinking of doing business in emerging markets from the perspective of bringing advanced Scandinavian products and services to the emerging markets and should give the students competences to evaluate and negotiate business opportunities and activities in emerging markets.

Content

The course contains the following key themes:

  • Introduction to emerging markets
  • Formal and informal environments in emerging markets
  • Opportunities and threats in emerging markets
  • Companies from emerging markets

  • Analyses of selected emerging markets
  • Doing business in selected emerging markets
  • Business negotiations in emerging markets 

Learning goals

To achieve the purpose of the subject, the learning goals of course is that the student obtains knowledge, skills and competences of the subject topics to be able to: 

Description of outcome - Knowledge

• Identify and describe the latest development of emerging markets.  
• Describe and analyze the formal and informal business environments and regional differences in the emerging markets based on the analysis of a specific industrial sector.  
• Identify the main stages of negotiations and the factors affecting the negotiation process and outcome of negotiations in emerging markets.   

Description of outcome - Skills

• Apply the methods and theories in the course to analyze the possibilities and strategies of entering various emerging markets through firms’ longitudinal development.  
• Apply entrepreneurial lenses to generalize the business opportunities in emerging markets.  
• Apply theories and models to analyze and handle issues and problems related to international business negotiations in emerging markets. 

Description of outcome - Competences

• Apply the knowledge and skills of the subject topics to be able to participate in internationalization decision making and design marketing strategy for small and medium-sized firms and multinationals entering to emerging markets.  
• Apply the knowledge and skills of the subject topics to be able to negotiate business opportunities in emerging markets and contribute to negotiation strategy and tactics formulation.   

Literature

For example:
S. Tamer Cavusgil Pervez N. Ghauri Ayse A. Akcal (2013). Doing Business in Emerging Markets (2nd edition). SAGE Publications. ISBN 978-1-84920-154-4.


Pervez N. Ghauri Jean C. Usunier (2003). International Business Negotiations (2nd edition). Pergamon Press: London. ISBN 0-08-044292-7.



Cases:
2 selected cases will be announced during the course. There might be more cases to be discussed during the course. 
Selected journal articles on the subject topics. 

Teaching Method

The course has an applied orientation and involves elements such as active discussions, group works, video learning, empirical case studies, and roleplay exercise.

To enable the student to achieve the learning goals of the subject, the instruction is planned as following:

  1. In-class lectures provide both theoretical and practical contents of the topics.
  2. In-class discussions, group works, and roleplay exercise develop the students' cross-cultural skills, negotiation skills, analytical skills and critical thinking.
  3. In-class video learning and case studies provide students a wider and empirical view of the subject.
  4. Two workshops guide students to gain intensive knowledge on a specific theme. The results of workshops shall be presented by each group.
  5. Two consultation sessions provide students opportunities of discussing unclear topics and assist them to better apply in-class knowledge to business practices.
  6. A group project and presentation leads students to summarize the learning results.

For the group project, each group must choose a company. The students must, by applying the subject´s concepts, theories, models and methods analyzes its internationalization or negotiation capability and develops a market entry strategy or a negotiation strategy for the chosen company. By fulfilling this task, students enhance their competences in application of the theory in the course for analysis and solving of a problem. Therefore, the group project plays an essential role in supporting the student in reaching the learning goals of the course.

Workload

Scheduled classes:

2 times 2 lectures per week in 11 weeks.

____

These teaching activities results in an estimated distribution of the work effort of an average student as follows: 
Lectures: 44 hours.
Preparation: 106 hours.
Workload in connection to the exam: 15 hours.
Group project: 45 hours.
Workshops: 60 hours.
Total: 270 hours.

Examination regulations

Exam - Written report

Name

Exam - Written report

Timing

Exam: November. Exact deadline for handing in will be given in the exam plan.
Reexam: December. Exact deadline for handing in will be given in the exam plan.

Examination form may be altered for the reexamination, e.g. From written to oral examination. 

Rules

-3 is not allowed

Tests

Written report

Name

Written report

Form of examination

Project report

Censorship

Second examiner: None

Grading

7-point grading scale

Identification

Student Identification Card - Date of birth

Language

English

Duration

The details of the group project will be introduced at the first lecture. Deadline for handing in will appear on the plan for examinations.

Length

Maximum 20 standard pages per group as defined in formalities for written assignments.

Examination aids

All exam aids allowed.

Assignment handin

Via SDU-assignment in the course page in Blackboard. 

ECTS value

3

Additional information

Location: Home assignment.
Internet Access: Necessary. 

The students, in groups of 3-5 students must have completed written report and a presentation by the given deadline.

It must appear in clearly in the report for which sections, each student is responsible to allow individual grading.

The grading is based on an overall assessment of the report and the performance at the presentation. 

The teacher can decide on deviations concerning group size and deadline for handing in.

Supplemental information on reexam in the same term:

Revised report based on instructions from the examiner.

____

The examination has two parts: A written report with presentation (in groups) and a home assignment which must be done individually. The grade is calculated as a weighted average of the grade for the written report (30%) and the home assignment (70%).

To pass, the student must have achieved an average of at least 02 without rounding up. The partial grades -3 and “U” may not be included. The partial grade 00 cannot be improved, if the student already participated in both examinations and achieved an average of 02 or more as described above.

EKA

B150029112

Exam - Take-home assignment

Name

Exam - Take-home assignment

Timing

Exam: January.
Reexam: February.

Rules

-3 is not allowed

Tests

Home assignment

Name

Home assignment

Form of examination

Home assignment

Censorship

Second examiner: None

Grading

7-point grading scale

Identification

Student Identification Card - Date of birth

Language

English

Duration

48 hours. 
Individual home-assignment.

Length

Maximum 12 pages.

Examination aids

All exam aids allowed. It is not allowed to communicate with others.

Assignment handover

Via the course page in Blackboard 

Assignment handin

Via SDU-assignment in the course page in Blackboard. 

ECTS value

7

Additional information

Location: Home assignment.
Internet Access: Necessary. 


The examiner will provide two case companies, one with its operational and strategic problems in doing business in emerging markets and the other one with its problems and challenges in negotiating business deals in emerging markets. Each student is required to provide solutions for one of the two companies in a written format. The grading will be done based on the extent to which the contents of the report meets the learning goals.

Re-exam: Two new case companies will be provided by the teacher.

The grading will be done based on the extent to which the contents of the report meets the learning goals.

Supplemental information on reexam in the same term:
Re-exam: Two new case companies will be provided by the teacher. 

____

The examination has two parts: A written report with presentation (in groups) and a home assignment which must be done individually. The grade is calculated as a weighted average of the grade for the written report (30%) and the home assignment (70%).

To pass, the student must have achieved an average of at least 02 without rounding up. The partial grades -3 and “U” may not be included. The partial grade 00 cannot be improved, if the student already participated in both examinations and achieved an average of 02 or more as described above.


EKA

B150029102

External comment

NOTE - This course is identical with the former course 8032801 Doing Business in Emerging Markets.
Used examination attempts in the former identical course will be transferred.
Courses that are identical with former courses that are passed according to applied rules cannot be retaken.

The student is automatically registered for the first examination attempt when the student is registered for a course or course element with which one or more examinations are associated. Withdrawal of registration is not possible, and students who fail to participate in an examination have used one examination attempt, unless the University has made an exemption due to special circumstances. 

Courses offered

Period Offer type Profile Programme Semester
Fall 2019 Mandatory Global Marketing and Consumer Culture MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding 1
Fall 2019 Optional MA Negot 120 ECTS - International Market Relations Admitted 2019 Master of Arts (MA) in Business, Language and Culture | Odense
Fall 2019 Optional MA Negot 120 ECTS - International Relations Admitted 2019 Master of Arts (MA) in Business, Language and Culture | Odense
Fall 2019 Optional MA Negot 120 ECTS - International Communication Management Admitted 2019 Master of Arts (MA) in Business, Language and Culture | Odense
Fall 2019 Optional MA Negot 120 ECTS - Global Marketing Management Admitted 2019 Master of Arts (MA) in Business, Language and Culture | Odense
Fall 2019 Optional MA Negot 120 ECTS - Human Ressource Management Admitted 2019 Master of Arts (MA) in Business, Language and Culture | Odense
Fall 2019 Optional Cand.merc.jur. Master of Science (MSc) in Business Administration and Commercial Law | Odense
Fall 2019 Optional Market Anthropology (ikrafttræden pr. 1. september 2017) MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional Brand Management and Marketing Communication MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional Accounting and Finance MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional Global Logistics and Supply Chain Management - Accounting Combination MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional Global Logistics and Supply Chain Management - Organization Combination MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional International Business and Management (optag pr. 1. september 2018) MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional International Business and Marketing (optag pr. 1. september 2018) MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional Strategy and Organization (optag pr. 1. september 2018) MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional International Business and Marketing (optag pr. 1. september 2018) MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional Management of Innovation Processes MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding
Fall 2019 Optional cand.merc.jur. 2012-2017 Master of Science (MSc) in Business Administration and Commercial Law | Odense
Fall 2019 Exchange students

Teachers

Name Email Department City
Yi Wang yw@sam.sdu.dk Odense

URL for MySchedule