Health and Sports Tech Academy of Value Creation – intra- and entrepreneurship

1. Value Creation in Sports and Healthcare
   Key concepts, innovation arenas, typologies, and technologies.
2. Innovation and Entrepreneurship Strategies
   Practical approaches to address intra- and entrepreneurial challenges.
3. Design and Innovation Methods
   Processes and tools that integrate movement values and health principles in products and services.

• Team formation: Students form groups of 3–6 and choose a relevant challenge or opportunity.
• Process: Guided workshops and self-directed work help you frame the problem, test early solutions, and iterate a business case and prototype—foundation for a venture or a sustainable social project.
• Teaching format: Action-oriented, in-person learning that alternates between lectures, discussions, workshops, practical exercises, and independent group work. Continuous peer feedback and instructor supervision support progress.
• Ecosystem perspective: You’ll examine startup and venture ecosystems in health and sports, with a focus on pre- and post-clinic care beyond the hospital setting and sports performance.

The program is relevant to students in physiotherapy, nursing, public health, sports coaching/training, engineering, and business—anyone aiming for an impactful career in health and sports technology.

• Work effectively in teams
• Understand digital entrepreneurship in health and sports
• Apply design and creativity methods
• Use trend analysis to identify opportunities
• Develop value propositions and business models
• Create low-fidelity prototypes
• Deliver a concise pitch presentation.

On completion of the course, students must / show knowledge of:

• Explain key theories and concepts of value creation and innovation
• Describe selected design methodologies and design methods
• Explain theories and models within innovation and entrepreneurship learning.

On completion of the course, students must (be able to):

• Screen new business opportunities through trends and opportunities analysis
• Apply design and entrepreneurship activities
• Develop a business model and first prototype.

On completion of the course, students must (be able to):

• Prepare a structured business case
• Assess technological and societal opportunities for sustainability and active lifestyles.

Teaching follows SDU’s principles for active learning and the Faculty of Health’s FAIR principles. The module's teaching is based on an action-oriented approach, allowing students to work independently and interest-driven. Students, together with a study group, are involved in framing, planning, and executing a development process, where the ability to act on intra- and entrepreneurial opportunities and needs identification is trained.

Methods alternate between lectures, discussions, workshops, practical exercises, and self-directed group work. This approach promotes independent learning with continuous peer feedback and instructor supervision.

Activities aim to achieve learning objectives and prepare students for the exam. Details on instruction, work formats, and feedback are provided in the lesson plan on itslearning.

Contact Hours:

• Lectures: 20 hours
• Case Work: 35 hours
• Feedback: 10 hours
• Guidance: 5 hours

Additional Hours:

• Preparation (reading literature): 25 hours
• Group work without instructor presence: 10 hours
• Design of Pitch Material: 15 hours
• Pitch Training: 10 hours
• Pitch: 5 hours.