Product Development & Innovation

Study Board for Continuing and Higher Education in Health & Social Sciences

Teaching language: English
EKA: B740004102
Censorship: Second examiner: None
Grading: 7-point grading scale
Offered in: Odense
Offered in: Autumn
Level: Professional Master

Course ID: B740004101
ECTS value: 2.5

Date of Approval: 16-02-2023

Duration: 1 quarter

Course ID


Course Title

Product Development & Innovation

Teaching language


ECTS value


Responsible study board

Study Board for Continuing and Higher Education in Health & Social Sciences

Date of Approval


Course Responsible

Name Email Department
Marianne Harbo Frederiksen Center for Integrerende Innovationsledelse (C*I2M)

Offered in



Professional Master

Offered in



1 quarter

Mandatory prerequisites

General admission requirements to the MMT programme

Aim and purpose

The aim of the course is to provide students with knowledge and skills related to technology-based product development and innovation as a core process and driver of competitive advantage of a company. The purpose of the course is that students gain foundational understanding of core concepts centred around decision-making, organising of processes and activities, and involvement of stakeholders for maximising the chances of successful innovation. 


  •  Concepts and models of product development and innovation 
  •  Opportunities and barriers to successful, technology-based innovation 
  •  Organising the product development and innovation process 
  •  Managing the front end of the innovation process 
  •  Open innovation​ principles and practices 
  •  Involving suppliers, customers, users, and other stakeholders 
  •  Teams and interdisciplinarity


Learning goals

Students should learn to manage the many aspects and activities related to the process of technology-based product development and innovation. The goal is to introduce students to foundational and cutting-edge, international research that provide perspectives on both opportunities and barriers to successful innovation as well as to provide students with theoretical and methodological tools for managing technology-based product development and innovation.  

Description of outcome - Knowledge

Upon completion of the course, the student has, based on the syllabus, knowledge and understanding of and reflect on: 

  • The concept of innovation, different types of innovation, and opportunities and barriers related to innovation 
  • Different ways of organising and managing the process of technology-based product development and innovation 
  • Ways to involve stakeholders in the innovation process 
  • The importance of team composition  

Description of outcome - Skills

The course will provide students with skills to: 

  • Design a process model based on a specific case 
  • Outline and discuss ways to manage the fuzzy front end of innovation based on determinants of successful innovation 
  • Assess innovation potential on technology-based product development projects 
  • Outline and discuss principles for utilising input from external stakeholders based on insights into benefits and challenges with different stakeholder types 

Description of outcome - Competences

The course will provide students with competencies to:  

  • Based on empirical insights, develop the foundation for a product development and innovation process 
  • Formulate initiatives for reducing barriers to innovation 
  • Develop plans for managing product development and innovation activities, at different stages of the process and including     various stakeholders, with the purpose of arriving at successful innovation 


These are examples of literature. The final literature will be announced on Itslearning during August the latest:

  • Frederiksen, M.H. & Knudsen, M.P. (2017). From Creative Ideas to Innovation Performance: The Role of Assessment Criteria. Creativity and Innovation    Management, 26(1), 60-74.
  • Huizingh, E.K.R.E. (2011). Open innovation: State of the art and future perspectives. Technovation, 31(1), 2-9.
  • Schilling, M. (2023; 7th edition). Strategic Management of Technological Innovation. New York, NY: McGraw Hill. 

Teaching Method

Research- and dialogue-based lectures, discussion of texts from the syllabus, exercises, case studies, and group work. 


The expected workload is based on a guideline of 27 hours per ECTS point. For this course, this results in 67.5 hours. These hours are distributed across preparation and class attendance, preparation for the exam, and the exam itself.

The 67.5 work hours are distributed as follows:

Lectures: 15 hours.

Preparation for lectures: 30 hours.

Preparation for and the exam itself: 22.5 hours.

Total: 67.5 hours.

Examination regulations





Exam: January

Reexam: February

Participation in re-examination requires participation in the ordinary exam in the same examination period. Hence, non-participation in the ordinary exam excludes from access to the re-examination.
First-coming access to examination will be the following ordinary examination period. 





Form of examination

Take-home assignment


Second examiner: None


7-point grading scale


Student Identification Card - Exam number




Home assignment written during the course.


Written report of max. 7 normal pages (excl. appendices) 

Examination aids

All exam aids allowed

Assignment handin

Electronic hand in via Digital Exam

ECTS value


Additional information

The exam report is made individually. However, the course responsible may make an exception and allow work in groups of max. two students. In that case, the number of pages allowed will increase according to the rules stated in the programme regulations (curriculum).



Courses offered

Offer period Offer type Profile Education Semester
Fall 2023 Mandatory Master of Management of Technology Master of Management of Technology - 2022 | Master of Management of Technology | Odense 1


Name Email Department City
Marianne Harbo Frederiksen Center for Integrerende Innovationsledelse (C*I2M)