Competitive Strategy

Study Board for Continuing and Higher Education in Health & Social Sciences

Teaching language: English
EKA: B740003102
Censorship: Second examiner: Internal
Grading: 7-point grading scale
Offered in: Odense
Offered in: Autumn
Level: Professional Master

Course ID: B740003101
ECTS value: 2.5

Date of Approval: 08-02-2023

Duration: 1 quarter

Course ID


Course Title

Competitive Strategy

Teaching language


ECTS value


Responsible study board

Study Board for Continuing and Higher Education in Health & Social Sciences

Date of Approval


Course Responsible

Name Email Department
Stephan Billinger Strategic Organization Design (SOD)

Offered in



Professional Master

Offered in



1 quarter

Mandatory prerequisites

General admission requirements to the MMT programme.

Aim and purpose

The purpose of Competitive Strategy is to introduce students to basic theories, frameworks, and tools relevant for developing firm-level strategies that allow for competitive positioning. This introduction aims to provide students with knowledge, skills, and competences relevant for developing and implementing competitive strategies in innovative and technology-oriented industries.


The content of Competitive Strategies includes:  Value creation, sources of competitive advantage, and the role of growth  

  • Review of theories, concepts, frameworks, and tools necessary for a thorough analysis of markets and competitors in contexts that rely on technology        and innovation  
  • Review of theories, concepts, frameworks, and tools necessary for a thorough analysis of internal resources and firm-level factors.  
  • Formulation and evaluation of competitive strategies in technology-oriented industries Strategy implementation  

Learning goals

Students learn basic theories, frameworks, and tools in competitive strategy, and can apply them in an innovative and technology-oriented business context.

Description of outcome - Knowledge

On successful completion of this course, students will have a thorough comprehension of principal concepts and theories in competitive strategy, i.e., they: 

  •  Understand basic principles of strategic decision-making  
  •  Can reflect on industry perspectives in relation to competitive strategy  
  •  Understand generic strategies  
  •  Understand vertical and horizontal expansions, as well as diversification. 

Description of outcome - Skills

On successful completion of this course, students will have the proven ability to apply principal knowledge in competitive strategy, i.e., they can: 

  •  Apply the frameworks presented 
  •  Identify and assess strategic factors in industry analysis and resource analysis 
  •  Discuss and communicate insights deriving from industry and resource analysis 
  •  Outline actions needed to implement an identified strategy  

Description of outcome - Competences

On successful completion of this course, students can take responsibility to implement strategically relevant actions, i.e., they can:

  • Select frameworks and tools to assess business situations  

  • Review business performance and design strategic interventions to improve strategic positioning and develop an overview of   implications for organisational performance  
  • Develop business initiatives using basic principles of strategic decision-making in innovative and technology-driven real-world  situations 


 These are examples of literature. The final literature will be announced on Itslearning during August the latest: 

  •  Various case studies 
  •  Supplementary reading: Grant, R. (2019). Contemporary Strategy Analysis (combined text and cases), 10th edition. John Wiley & Sons,  Inc. 

Teaching Method

Lectures, interactive material, teaching simulation, and case studies; all designed to activate the learning of how to link theory and practice.  


The expected workload is based on a guideline of 27 hours per ECTS credit point. For this course, this results in 67.5 hours. These hours are distributed across preparation and class attendance, preparation for the exam, and the exam itself.

The 67.5 work hours are distributed as follows:
Lectures: 15 hours
Preparation for lectures: 32.5 hours
Preparation for and the exam itself:  20 hours

Total: 67.5 hours

Examination regulations





Exam: Oktober

Reexam: February

Participation in re-examination requires participation in the ordinary exam in the same examination period. Hence, non-participation in the ordinary exam excludes from access to the re-examination.
First-coming access to examination will be the following ordinary examination period 





Form of examination

Take-home assignment


Second examiner: Internal


7-point grading scale


Student Identification Card - Exam number




Home assignment during the course


Written report of max. 7 normal pages (excl. appendices)

Examination aids

All exam aids allowed

Assignment handin

Electronic hand in via Digital Exam

ECTS value


Additional information

The exam report is an individual assignment.



External comment

New course

Courses offered

Offer period Offer type Profile Education Semester
Fall 2023 Mandatory Master of Management of Technology Master of Management of Technology - 2022 | Master of Management of Technology | Odense 1


Name Email Department City
Stephan Billinger Strategic Organization Design (SOD) Odense