Behavior Change for a Sustainable Future
Number of lessons
- having some experience in user studies would be helpful
- some understanding of what motivates people will be useful
In addition, a reading list will be provided before the summer school. Depending on bachelor or master level, students have to prepare the course reading in advance.
Overall description learning objectives
The summer school provides students with an overview of the theoretical and methodological aspects of the field of behavior change, as well as with the opportunity to carry out hands-on experimental work on behavior change interventions. Students will learn about the psychological basis of various strategies of influence and behavior change, about cognitive biases and other obstacles to rational decision making, about the influence of mindset, about the role of understandable communication for decision making, as well as about the attitude-behavior gap and methods to mitigate that. They will get acquainted with examples of behavior change interventions, including persuasive robots, apps and other persuasive technologies. Students will then develop their own interventions and test them out over the course of the two weeks.
Learnings objectives - Knowledge
On completion of the course students should have knowledge on:
- key theoretical positions, concepts and methods within the field of behavior change
- strategies of influence, conditions for habit formation, examples of persuasive technologies and the interplay between understanding, beliefs, goals and behavior
Learning objectives - Skills
On completion of the course students should be able to
- make informed choices between different behavior change methods for specific contexts
- design effective behavior change interventions
- carry out empirical studies to test the effectiveness of a specific intervention
- report on their studies in an academic fashion
Learning objectives - Competences
On completion of the course students should
- be able to create behavior change interventions
- be able to carry out empirical studies independently to identify the effects of those interventions
- be able to report on these studies by drawing on the relevant theories and behavior change strategies
Content of the current semester
This two-week summer school introduces students to:
- theories of behavior and organizational change
- initiating and communicating organizational change
- methods for changing behavior, such as:
o persuasive utterance design
o strategic communication
o tiny habits
- persuasive technology
- the role of social media
The summer school combines theory and practice by enabling students to plan and carry out their own behavior design studies in order to induce more sustainable behavior. Thus, one focus will be on changing the behaviors of individuals and on testing the approaches.
The summer school also includes a hands-on training on how to initiate change with friends and co-workers.
The empirical approach taken will this empower students to implement real-life studies, as well as document and report these studies in scientific ways.
Forms of instruction and work
Feedback is given in oral form in the course.
- Teaching space where the university teacher has the responsibility for planning and is present
- Study space where the university teacher has the responsibility for planning but is not present
- Teaching space where the university teacher is present but the students have the responsibility for planning specific sub-activities
- Study space where the students have the responsibility for planning, and the university teacher is not present
5 ECTS is equivalent to 140 working hours. The working hours are distributed between the activities described in the humanities model and listed under Forms of instruction and work as well as the exam including the preparation of this. The university teacher will provide an indicative distribution of the workload at the beginning of the course.
For bachelor students the required reading will be 70-100 pages
For master students the expected reading amounts to 100-250 pages.
Bogost, I. (2021). 2. Persuasive Games, A Decade Later. Persuasive Gaming in Context, 29.
Cummings, J. J., Tsay-Vogel, M., Cahill, T. J., & Zhang, L. (2022). Effects of immersive storytelling on affective, cognitive, and associative empathy: The mediating role of presence. new media & society, 24(9), 2003-2026.
Edgy Veggies Toolkit. https://sparqtools.org/wp-content/uploads/2019/10/20190925_EdgyVeggiesToolkit-1.pdf
Fogg, B.J. (2005): Persuasive Technology. Morgan Kaufman, ch. 3.
Fogg, B. J. (2019): Fogg behavior model. URL: https://behaviormodel. org
Hankonen, N., & Hardeman, W. (2020). 21 Developing Behavior Change Interventions. The handbook of behavior change, 300.
Hansen, P. G., Schilling, M., & Malthesen, M. S. (2021). Nudging healthy and sustainable food choices: three randomized controlled field experiments using a vegetarian lunch-default as a normative signal. Journal of Public Health, 43(2), 392-397.
Hargreaves, T. (2011). Practice-ing behaviour change: Applying social practice theory to pro-environmental behaviour change. Journal of consumer culture, 11(1), 79-99.
Heen, S., & Stone, D. (2014). Find the coaching in criticism: The right ways to receive feedback. Harvard Business Review, 92(1/2), 108-111.
Houde, Stephanie & Hill, Charles (1997): What do Prototypes Prototype?, in Handbook of Human-Computer Interaction (2nd Ed.), M. Helander, T. Landauer, and P. Prabhu (eds.): Elsevier Science B.V., Amsterdam, 1997.
Klasnja, P., Consolvo, S., McDonald, D. W., Landay, J. A., & Pratt, W. (2009). Using mobile & personal sensing technologies to support health behavior change in everyday life: lessons learned. In AMIA Annual Symposium Proceedings (Vol. 2009, p. 338). American Medical Informatics Association.
Michie, S., Atkins, L., & West, R. (2014). The behaviour change wheel. A guide to designing interventions. 1st ed. Great Britain: Silverback Publishing, 1003-1010.
Thaler, R. H. (2018). Nudge, not sludge. Science, 361(6401), 431-431.
Tantia, P. (2019). Behavioral science for impact: The new science of designing for humans. In Perspectives on Impact (pp. 100-110). Routledge.
During the semester
Form of examination
Timetable for the course
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First lesson takes place: [Indsæt oplysning om dato og klokkeslæt]
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Teaching takes place for the last time in [autumn semester 20?? ]/[spring semester 20??]
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Please notice: There are limited seats in this course. Seats are assigned in order of registration.